As a dental office leader, you're constantly seeking ways to stand out in a crowded market and foster a team that’s as committed to patient care as you are. I’m excited to offer this free training designed specifically to help you master the art of marketing your dental practice while building a high-performing, cohesive team.
This is just a taste of what we’ll cover in-depth on this week’s episode of Dentistry Support® The Podcast, going live Monday at 7 am PST.
In today’s competitive dental market, it’s not enough to be technically proficient—you need to offer an experience that patients will remember and talk about. Marketing isn’t just about filling your appointment book; it’s about ensuring that every interaction leaves a positive impression that keeps patients returning and referring others.
Consider this: Companies that focus on customer or patient experience are 60% more profitable than those that don’t. This means how you make your patients feel is as important as the dental services you provide.
Action Step: Take a moment to walk through your patient’s journey from their perspective. Are there moments where you can make their experience smoother, more comfortable, or more memorable? Small touches can lead to big loyalty.
Must-Read: The 5 Levels of Leadership by John Maxwell. This book will open your eyes to how influence plays a crucial role in every aspect of the patient experience.
It’s easy to view marketing as a series of tasks—sending out reminders, posting on social media, and updating your website. But to elevate your practice, you need to see these tasks as strategic opportunities to reinforce your brand and build stronger connections with your patients.
Businesses focusing on long-term relationship-building through marketing are 13 times more likely to see a positive ROI. This means shifting from a transactional approach to prioritizing patient relationships in the dental world.
Action Step: Challenge your team to see beyond the daily grind. How can every marketing effort, from an Instagram post to an email newsletter, contribute to a stronger, more trusted brand?
Must-Read: The 21 Irrefutable Laws of Leadership by John Maxwell. This book will help you understand how to lead your marketing efforts with intention and vision.
Your vision as a dental practice owner isn’t just about treating cavities and cleanings—it’s about creating a practice where patients and staff want to be. People are naturally drawn to growth, and when you create a culture of innovation and care, you’ll attract loyal patients and top talent.
Studies show that practices with high employee engagement are significantly more profitable. When engaged and aligned with your vision, your team will go the extra mile to ensure your patients have a great experience.
Action Step: Reflect on your practice’s vision. Is it compelling enough to attract and retain top talent? Does it inspire your team to give their best daily? If not, it might be time to reimagine what your practice stands for.
Must-Read: Good to Great by Jim Collins. This book offers valuable insights into how successful companies build and maintain their vision.
Every dental practice encounters challenges—a patient complaint, a scheduling mishap, or an internal disagreement. How you handle these situations can strengthen or weaken your relationships with patients and staff. The key is approaching conflict as an opportunity to demonstrate your commitment to quality care and patient satisfaction.
Action Step: Next time a problem arises, consider presenting multiple solutions to your patients. This shows that you’re attentive to their needs and committed to finding the best outcome, turning a potentially negative situation into a positive experience.
Must-Read: Developing the Leader Within You by John Maxwell. This book offers timeless advice on how to turn challenges into opportunities for growth and leadership.
We all know that team meetings can sometimes feel like just another obligation. But what if you rebranded them as ‘development sessions’? This subtle shift in language can transform these meetings into opportunities for growth, learning, and alignment with your practice’s goals.
Action Step: Start referring to your weekly meetings as ‘development sessions.’ Focus on aligning your team with your practice’s vision and encouraging continuous improvement.
Must-Read: The 360 Degree Leader by John Maxwell. This book will teach you how to lead from any position in your practice, making every meeting an opportunity for development.
One of the biggest challenges in running a dental practice is ensuring that your marketing efforts are consistent and effective. Your team needs to understand that their work is not just about maintaining the status quo—it’s about growing your practice and enhancing your brand daily.
Action Step: Reinforce the importance of alignment with your marketing team. Ensure they understand that their efforts should contribute to the growth and expansion of your practice, not just its maintenance.
Must-Read: Leadership Gold by John Maxwell. This book provides powerful insights into leading with empathy and purpose, both crucial for effective marketing leadership.
Let’s face it—running a dental practice can be overwhelming, and it’s easy to slip into a negative mindset. But every minute spent in that space is a minute lost. To lead effectively, you need to stay focused on your mission and move forward with purpose, even on the tough days.
Action Step: Encourage your team to adopt a positive mindset. Remind them that every challenge is an opportunity to improve and grow and that staying positive is key to long-term success.
Must-Read: The Power of Positive Thinking by Norman Vincent Peale. This book offers practical techniques for overcoming negativity and cultivating a positive, proactive mindset.
This free training is just the beginning. On Monday at 7 am PST, the full episode of Dentistry Support® The Podcast will
be live, where we’ll dive even deeper into these concepts with real-world examples and actionable advice. I encourage you to tune in, take notes, and apply these strategies to your practice immediately.
Remember, mastering the art of marketing your dental practice isn’t just about getting more patients in the door. It’s about creating an experience that keeps them coming back, building a team that’s as invested in your vision as you are, and leading with a mindset that propels your practice forward.
Until then, keep pushing the boundaries of what’s possible in your practice, and don’t forget to check out the recommended books to deepen your understanding of these essential principles.
If you're ready to take your dental practice to the next level and this free training has sparked ideas for your team, imagine the impact of having a tailored, hands-on experience designed specifically for your office. I offer a comprehensive, three-day on-site training program focusing on three essential steps to transform your practice: creating an unforgettable patient experience, developing a high-performing team, and implementing strategic marketing tactics that resonate with your brand's vision.
This isn't just a workshop; it's a deep, practical engagement that aligns your entire team with your practice’s goals, ensuring everyone is moving in the same direction. Whether planning your next summit or retreat or looking for a dynamic speaker for your event, this program can also be tailored into a one-day or half-day seminar, offering the flexibility to fit your needs.
If you want to bring this transformative experience to your practice or event, I’d love to make that happen. You can book me as a motivational speaker for a dental event or schedule an on-site training by clicking this link to visit the speaker page on my website. Let’s work together to level up your dental group, inspire your team, and create a patient experience that sets you apart in the industry.
Remember, even the best strategies need the right guidance to be implemented effectively. Let’s make your vision a reality.
Disclaimer:
To learn more about Sarah Beth Herman, the author of all free training content you can read her bio here. These materials are intended to provide helpful information to dentists and dental team members. They are in no way a substitute for actual professional advice based on your unique facts and circumstances. This content is not intended or offered, nor should it be taken, as legal or other professional advice. You should always consult with your own professional advisors (e.g. attorney, accountant, or insurance carrier). To the extent, Dentistry Support ®has included links to any third-party website (s), Dentistry Support ® intends no endorsement of their content and implies no affiliation with the organizations that provide their content. Further, Dentistry Support ® makes no representations or warranties about the information provided on those sites. You can view our privacy policy and terms and conditions by clicking those pages in the footer of
To foster a positive work environment, we must listen attentively and understand the needs of our team.
You’re a true gem in this industry!
thank you so much for sharing. keep posting :)
Dive deeper into these concepts with real-world examples and actionable advice - thank you Dentistry Support for these!
amazinggg